In the last decade of the 
20th century alone, the earth's population increased by more than one billion 
people. At present rates, over the next 50 to 90 years the world's population 
will more than double. The demand on water supplies is growing exponentially. 
Clearly, understanding and using scarce water resources wisely is vital. Our 
very survival as a species depends on it. 
 
Demands on 
Water Resources Continue to Increase 
 Count the ways you and your 
family use water: drinking, cooking, bathing, doing laundry, housecleaning, watering the lawn, 
washing the car, giving the dog a bath. In industrialized 
countries, the average family of four consumes 250 gallons of water each day.
Count the ways you and your 
family use water: drinking, cooking, bathing, doing laundry, housecleaning, watering the lawn, 
washing the car, giving the dog a bath. In industrialized 
countries, the average family of four consumes 250 gallons of water each day.
But that's only a small part of 
the water usage picture. So many of the things that we take for granted, things 
that make our lives easier, also depend on water—vast quantities of water 
Consider that it took 
approximately 100,000 gallons of water to manufacture your family's car. The 
newspaper that landed on your doorstep last Sunday morning soaked up 280 gallons 
of water just to print. And that five-pound sack of flour sitting on your 
kitchen shelf required 375 gallons of water to produce. In the United States, 
water consumption increased by more than 100 percent in the last half century. 
In the same period, it rose by more than 500 percent in Europe and 300 percent 
in Africa. Many experts predict world consumption will double by 2020. 
 
Concerns About 
Water Quality 
 You're not alone if you're 
concerned about the water you and your family drink. A survey by the Water 
Quality Association found that three-quarters of Americans don't believe their 
household water supply is as safe as it could be. In a recent USA 
Today/CNN/Gallup Poll, 47 percent of respondents reported they won't drink water 
straight from the tap.
You're not alone if you're 
concerned about the water you and your family drink. A survey by the Water 
Quality Association found that three-quarters of Americans don't believe their 
household water supply is as safe as it could be. In a recent USA 
Today/CNN/Gallup Poll, 47 percent of respondents reported they won't drink water 
straight from the tap. 
Environmental problems have an 
enormous impact on water quality. Water runoff from industrial plants and farms, 
acid rain and other forms of pollution have tainted groundwater and surface 
water supplies in many areas of the world. Population growth, urban and suburban 
sprawl, and industrial and agricultural expansion continue to stress fresh water 
supplies. 
Water contamination problems, 
epidemic in the developing world, also routinely occur in highly industrialized 
nations. In the last half dozen years, numerous cases have been recorded in the 
United States, affecting tens of millions of consumers in more than 1,000 
communities. 
Some of the most serious 
incidents have involved bacteria. A 1993 outbreak of cryptosporidium in 
Milwaukee affected more than 400,000 residents and caused more than 100 
attributable deaths. Other virulent pathogens have also intruded into municipal 
water supplies with alarming frequency. 
 
Some 
Answers 
Today governments around the 
globe, on every level, are investing hundreds of billions of dollars to improve 
infrastructure and mandate higher water quality standards. In addition, more and 
more individuals are relying on modern home water treatment systems to assure an 
ample supply of fresh, pure water for their families at the most local of all 
levels—the home.